Why do Brands need Digital Foot Print ?

We are all living in a so called Digital era today, spending quality time on gadgets like Mobile, tablet, Computers etc both in our profession and personal life are the new normal. Mobile phones in particular have become an integral part of our life, thanks to the advancement of technology it is now considered as a Multi Utility Object. Its your new age Bank, Top end Digital Camera, TV, Music, and what not, Mobile number has now become our new identity , means of connecting and staying in touch with the world.

#There are close to 14.04 billion mobile users in the world and is estimated to touch 18 billion by 2024.

There is so much happening in the so called Digital world today that even our parents who has not used any of these gadgets in their prime are also forced to acclimatise with this new world for survival. The current pandemic just added fuel to it. It is estimated that around 60% of the population globally are digitally connected in one way or the other. Hence it is only imperative that Business today need to have their Digital imprint in this world popularly called as Digital Village.

“Don’t push people to where you want to be , meet them where they are” – Meghan Keaney Anderson

# In the year 2019 it is estimated that there are 1.92 billion digital buyers and 14% of all retail sales were done digitally and in the year 2021 over 2.4 billion people worldwide are expected to buy goods and services online.

This is one statement every traditional business needs to follow to survive in this new era, We all are aware and have witnessed on how business dynamics keep changing so rapidly. Speed and Reach are two important driving factors of any business today its like the early bird that catches the worm scenario we are all in today.

So how does one build the Digital Foot print ?

Building a Digital foot print does not merely mean being Visible on the net, instead its to be seen, experienced and engaged with that matters. Following are the few ways of doing the same,

Google My Business – This is a perfect tool for any business , Google lets you to list your business location in Google maps, display details about Products & Services , share contact information , working hours etc all these free of cost. Regular engagement in google my business helps in attracting more generic viewers there by increasing leads and business.

Statistics states that 84% of all searches in google are discovery searches meaning visitors trying to gather information. One in two people who conduct a local search visit a store that day and 76% of people who searched for nearby places ended up visiting the store within a day in 2020.

Website :- It provides your business with great visibility. Helps you to share information and details of your business that can be available across the globe 24/7. A Good Website talks about your Brand’s Vision, emotions, values and ethics. Helps as a great advertisement tool, places a great deal of trust with clients and helps in expansion of business to other territories.

It is estimated that there are close to 1.7 billion websites and around 5.4lac websites are added daily. A popular survey states that 76% of the consumers trust a company with good website.

Social Media ;- Commonly refereed as Digital communication tool is used to interact with customers in real time like Facebook, Instagram. Twitter, Linkedin, YouTube etc. Social Media helps you to promote and Advertise your business online. Most social media platforms have built-in data analytics tools, that provides in depth report which are critical for business.

# There are around 3.5 billion social media users world wide and users spend average 3 hours on social media in any given day.

Campaign Tools ;- These are tools like Bulk SMS, Bulk Voice Call, Email Marketing, Whatsapp marketing etc. These tools helps in connecting instantly to customer’s or prospects. These are easy to use, cost effective and highly productive. These tools can be used for both Promotional activities like offers, discounts new product lauch etc and for transactional engagements like confirmation messages for payment, due date reminder’s etc.

These popular tools used effectively can not only help in creating a Substantial digital presence but in turn would lead to higher productivity for business. Going Digital also helps in gaining important Data that can be analysed and used for betterment and growth of an Organisation. Welcome to the New Digital ecosystem wherein we connect, collaborate and converge to a new era.

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