Search Engine Optimization is a digital marketing strategy to drive in relevant traffic to one’s website in an organic (natural) manner. SEO is a critical activity for any business as website will receive more visitors from search engines only when if it ranks higher in the search engine results page (SERP).
It is estimated that in the year 2021 over 2.4 billion people worldwide are expected to buy goods and services online and the current COVID-19 pandemic has just added fuel to the same. Hence with more and more customer’s moving online for buying and gathering information, investing on SEO will not only help brands to attract good traffic but also direct relevant traffic to their website.
Search engines like Google, Bing, Yahoo etc display results based on few complex algorithms which they keep updating and changing and hence one needs to partner with an agency who can work seamlessly with technologies and more importantly who understands your business and Industry better.