• It is estimated that at least 300 billion emails were sent and received each day.
• Average open rate for welcome emails is 82%.
• Average number of people who open emails via mobile devices is around 49%.
Email Marketing is considered to be the most cost effective and productive Digital marketing tool in today’s scenario, helps you to send long and detailed information about your product/service/Offer to clients or prospects. Email marketing can be used for winning back lost clients, generate repeat business and also to generate fresh leads. People today need information on the go and Email is a wonderful tool for the same.
Email marketing are generally classified as
Promotional Email – Promotional email’s are also called Direct mailer’s and they are purely used for sending promotional messages like special offers, new product launch, explain benefits of Products or services etc.
Transactional Email-Mails triggered based on customer’s action with the company are called as transactional Email. these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" Triggered transactional messages include delivered or dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails etc.
Email marketing is preferred by companies due to the following